Pura Vida imports from many suppliers in many countries around the world and we provide wellness products to customers throughout Europe and the rest of the World.

Our core suppliers are members of BAFTS (the British Association for Fair Trade Shops and Suppliers) and are also BAFTS recognised fair trade importers.

Most of our suppliers are small family businesses employing only a few people so we try and keep them in continuous work and we also help develop new products with them thus enabling their businesses to grow alongside ours. In virtually every case, we pay our suppliers for orders in advance, thus preventing them from possibly having to borrow money to start the order. We agree prices with suppliers, rather than imposing prices. We do not allow the exploitation of children nor discrimination against gender. We try to ensure that working conditions are good by local standards and that raw materials are from renewable resources.

Having said all of the above, we are a business and not a charity and so hope to make a difference through mutually beneficial trade – accepting that the small amount of business we do is not going to radically change the world.

Nevertheless, we take comfort from the fact that we have built up a business relationship with people from all parts of the globe which is based on mutual respect and trust rather than exploitation. We hope that by trading with our producers we are helping them to achieve economic self-sufficiency, whilst simultaneously bringing to our customers the skills and crafts of other cultures.